• Kurukahveci Mehmet Efendi (Student Project)

    Visual Communication Designer: Nida Başlı
    Project Type: Student Project
    School: Bahçeşehir University
    Course: Packaging Design
    Location: İstanbul, Turkey
    Packaging Contents: Turkish Coffee
    Packaging Materials: Kraft Paper

    Packaging Design for Contemporary İstanbul. I decided to use Kurukahveci Mehmet Efendi (Turkish coffee brand) to show the harmony of Ottoman and Contemporary art. My concept is variety ant to show this, I choose the art of Ebru, Ottoman pattern and Ottoman binding art with some of the Turkish artists works in Contemporary İstanbul Exhibition. I used these art combinations on the little coffee packages. Also there is variety of flavors and form of packages which are mastic gum and chocolate flavors in rectengular packages, cinnemon and mint flavor Turkish coffee in triangle packages. We see numbers on each package, these numbers contains the which art belongs which artist and Ottoman figure.

    What's Unique?
    New packaging style in Turkish coffee, unique package and different print

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