Creative Agency: Studio Parr
Creative Director: Will Parr
Project Type: Produced, Commercial Work
Client: Lindfield Coffee Works
Packaging Contents: Roasted Coffee
Packaging Materials: Foil lined paper bag, elastic, paper label
Crafted coffee with character.
Design agency Studio Parr were asked by Lindfield Coffee Works to create an exciting new look that reflected their strong sense of locality and artisan process.
Lindfield Coffee Works is an independent artisan roastery & coffee bar based in a vibrant Sussex village famed for its quintessentially English pond and wild fowl.
"We wanted the branding and packaging to feel like a true representation of the village, and what better way than to hero beautiful linocut illustrations of the local characters, individually stamped onto each bag of hand-roasted coffee" - Will Parr, Creative Director
Each single origin coffee has its own graphic label, creating a perfect juxtaposition of traditional and modern elements.
Along with the new packaging, the branding is being rolled out across stationary and website. Followed by the unveiling of the new premises for the Roastery & Coffee Bar at the end of the month.
Unusual combination of traditional handcrafted illustration and modern label, along with a elastic band closure.