Creative Agency: Funky Business® Branding Agency
    Creative Director: Mikhail Ankudinov
    Art-director: Ilya Tumaikin
    Designer: Sergey Ryadovoy
    3D, retouch: Konstantin Simonov
    Project manager: Anna Raskova
    Project Type: Concept
    Location: Russia, Yekaterinburg

    Branding agency Funky Business® created the brand concept of cosmetics for men Nami.

    In dealing with men cosmetics it is important to consider nature and consumption pattern of the audience. Men are more prone to regard "The brand is I," so they stung lie or pretense of brand, up to avoiding the use of it.

    Truthfully, it is natural and understandable to talk about Japanese recipes tools for hair care - the main agency task in this project. The task is complicated by the fact that the brand will be contrary to the common market stylistics, as it will spread through the Barbershop.

    The power of Japanese samurai image and the surrounding traditions has become the main line of the buyer to the brand identification and solution of the problem. At its base was established naming, shape and packaging design, as well as fashion promotional material. Positive consumer tests confirmed the correctness of the chosen stylistic line.

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