Creative Agency: WhatCameNext_
Project Type: Produced, Commercial Work
Client: The Contact Gallery
Packaging Contents: Wine
Packaging Materials: Paper Label, Glass
The Contact Gallery approached brand agency WhatCameNext_ to create a range of wines to be sold through their cafe restaurant. The collection was a collaboration with Australian wine producers and the gallery, with a desire to focus on the art and creativity that the gallery promotes. Each wine was titled taking inspiration from paint colours blended with cultural references, such as Carmen (Georges Bizet's opera) Red or Ringwold (a 1970 science fiction novel by Larry Niven) Green to create bright, expressive and premium expressions for each variety with an extra depth of meaning. The range is exclusive to the gallery.