Creative Agency: Uniqa Creative Engineering
Project Type: Produced, Commercial Work
Client: JSC Synergy
Location: Moscow, Russia
Packaging Contents: Alcohol
Packaging Substrate / Materials: Glass, paper
Uniqa Creative Engineering, brand design studio based in Moscow, worked together with Synergy company to create exquisite packaging design for the new product – “Arkhangelskaya Garlic and Pepper”, – part of “Arkhangelskaya Northern Aging” brand.
“Arkhangelskaya Garlic and Pepper” is produced by the oldest and the most northern vodka distillery in Russia – S.U.Vitte production plant located in the city of Arkhangelsk – the capital of Russian Pomorye area. The plant boasts the unique technology of blend maturation in century old pot-stills and low-temperature treatment of the blend components. All natural ingredients ensure the bold and spicy taste of the drink. Each bottle has a real garlic clove inside it, which underlines the original product flavor and works like an eye-catcher.
Overall packaging design takes over from “Arkhangelskaya Northern Aging”: copper foil on heavy wine paper, detailed pot-still illustration and complex font lay-out that triggers consumers to study the label. Main distinctions include the fresh and royal green color of the label and garlic and pepper etched illustration placed on the wide neck label.
“Arkhangelskaya Garlic and Pepper” tincture falls into low-premium price segment and its release is meant to strengthen “Arkhangelskaya” brand presence on the shelf and represent the brand in the new category.