Designer: Leonardo Lenchig, Ettore Concetti
Project Type: Produced, Commercial Work
Client: Balance Water Company
Location: New York, USA
Packaging Contents: Water
Packaging Substrate / Materials: Plastic
Printing Process: Screen Printing, digital printing
In 2016 Balance asked us to give a new look to the brand and make it more visibile on the market shelves. Martin our client, gave us a nice inspiration talking about the colors he had seen on a trip to the Canadian glaciers.
The brand identity is based on a geometrical grid and a modular system, such combination together with the rhythmic movement of the color elements works for the brand recognizability. The brand name is divided into separated elements proportioned between them and each piece represent the flower petals.
We have hand drawn the flowers on the side and in the inside back panel which we wanted to look like an embroidery.