• Balance Water Company

    Designer: Leonardo Lenchig, Ettore Concetti
    Project Type: Produced, Commercial Work
    Client: Balance Water Company
    Location: New York, USA
    Packaging Contents: Water
    Packaging Substrate / Materials: Plastic
    Printing Process: Screen Printing, digital printing

    In 2016 Balance asked us to give a new look to the brand and make it more visibile on the market shelves. Martin our client, gave us a nice inspiration talking about the colors he had seen on a trip to the Canadian glaciers.

    The brand identity is based on a geometrical grid and a modular system, such combination together with the rhythmic movement of the color elements works for the brand recognizability. The brand name is divided into separated elements proportioned between them and each piece represent the flower petals.

    What's Unique?
    We have hand drawn the flowers on the side and in the inside back panel which we wanted to look like an embroidery.

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