• Caprice des Dieux 60th Anniversary

    Creative Agency: From Paris Agency
    Co-Creative Direction: Christophe Pilate, Didier Chan Kin
    Digital Activation and Social Media: Marcel Paris
    Project Type: Produced, Commercial Work
    Client: Caprice des Dieux
    Location: France
    Packaging Contents: Cheese
    Packaging Substrate / Materials: Paper and cardboard
    Printing Process: Digital printing

    Caprice des Dieux is a famous french cheese brand. For it's 60th birthday, we decided to create 60 unique pack made by more than 12 artistics duos: french illustrators, designers, creatives, street artists and typographs.

    The results:
    More than 7 millions small piece of art available in store!

    What's Unique?
    What makes this packaging design special is that it's one of the first time a brand lets so much artists changing all the facing - logo - naming of the pack.

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