• Flora Melange Spreads



    Creative Agency: 2YOLK
    Photographer: Stelios Tzetzias
    Food Stylist: Michael Athanasiou
    Project Type: Produced, Commercial Work
    Location: Greece

    Flora with butter is the brand that introduced the mélange spreads category to the Greek market and is one of the strongest brands in the category.

    Flora opted for a targeted rebranding in three directions:
    • To embrace “indulgence” codes that typically belong to butter products, in order to highlight the product’s rich taste.
    • To highlight the variant’s different uses, based on their butter content.
    • To sufficiently stand out from the competition while maintaining the brand’s key visual elements.

    2yolk had to make a series of rather strategic moves to result in the new Flora packages.
    - Delicious food photographs that indicated the use of every variant, but without overshadowing the characteristic white colour of the packaging.
    - A discreet reviewed logo that “embraced” and accentuated the variant names
    - And a new design that re-invented the characteristic design brand elements.












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