Designer: Diana Barbu
Project Type: Produced, Commercial Work
Client: Hop Hooligans
Location: Bucharest, Romania
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass
Printing Process: Digital printing
Hop Hooligans is an emergent brewery from Bucharest which produces high quality craft beer and takes beer recipes to new levels of deliciousness. Their complex and mouth-watering recipes needed some nice outfits for going out into the world and they had to make a statement because they are outrageous.
Forget everything you generally knew about beer! Hide your women and children! The Hop Hooligans are here.
I think the uniqueness comes from the mixture of quirky illustrations and smart copywriting. Each recipe comes along with a witty story which keeps the consumer captivated and pushes him to explore the label and the ingredients. It makes him curious about what he drinks right from the title. I don’t think you get that with your everyday beer.