Creative Agency: AP DISEÑO
Project Type: Produced, Commercial Work
Client: Barcel Mexico
The client asked for a redesign of the brand's packaging. After many proposals, we won the pitch with an intense and innovating design, that resulted in the re-launch of the brand. This new packaging connected with younger consumers through a concept that transmits intensity, unique sensations, fun and most important, Barcel´s top insight: intense flavors. We have adapted the design to each original and new flavors, changing the colors, textures and illustrations. This redesign brought with it successful results for both Hot Nuts and Barcel, itself.
What makes this design unique is the innovative design. It combines intense colors, textures and illustrations, that result in a composition that succeeds in transmitting the brand´s concept. Each color pattern is based on what the flavors generate in each bite. Each presentation counts with its own illustrations. Each package is unique from the rest, but are perfectly congenial with each other.