Designer: Manali Panchal
Product Designer: Nikisha Kotwal
Project Type: Student Project
School: MIT Institute Of Design
Course: Graphic Design
Packaging Contents: Led Bulb
Packaging Substrate / Materials: Corrugated Cardboard Sheet
Printing Process: Digital Printing
The purpose of the project is to market a reliable lighting solution for rural market of India, where the availability of power is both erratic and of shorter duration. To solve these problem, this packaging uses only recycled paper and supplies the consumer with updated information through the modern graphics. For the packaging, a sub brand is created as " Jeevan Jyoti" which directly connects with the user group of rural market as they associate the the importance of light to their daily life. The Product is made of Corrugated Cardboard Sheets. The visuals on the product conveys the Eco-friendly nature of led bulbs. Colour variations denote different watt power of the product.
As People in village do not use lamps and they just connect electric wiring to bulb and hang on the roof. The packaging designed can be used as a lamp itself.
On the hand this packaging can have laser cutting of patterns, which could become a fancy and decorative lamp.