Creative Agency: Front Page
Photographer: Susan Castillo
Project Type: Produced, Commercial Work
Client: Lussa Gin
Location: United Kingdom
Packaging Contents: Gin
Packaging Substrate / Materials: Copper foil on adhesive clear polypropylene film label and metallic copper and black on uncoated centaure blanc adhesive paper
Printing Process: Hot foil for the clear labels and flexographic ink for the paper labels
Lussa Gin was founded in 2015 by three women from the Isle of Jura, off Scotland’s west coast. The gin is made in Ardlussa, on the north end of Jura, where the terrain is tough and the weather is unforgiving – but that’s where the adventure begins! The botanicals in Lussa Gin are found locally, either foraged from the wilderness or home grown by Lussa’s founders.
This wilderness and location directly informed the design of the Lussa bottle, from the traditional, hand drawn pen and ink-style illustration of the local Ardlussa hills, to the bronze colour palette inspired by the heather and deer found on the island, and its bespoke tartan ‘drip catcher’.
The ultra condensed Univers of the Lussa Gin logotype and accompanying lock-up mirrors the slender bottle. We also wanted to highlight the gender of the founders without appearing gimmicky, and achieved this by adopting the device of the distillers’ signatures – more commonly found in whisky labelling.
The illustrated hills are magnified to the correct proportion when the bottle is full, and revert to a more condensed shape when empty.