Creative Agency: WowMe ! Design
Creative Director: Andy White
Lead Creative: Ian Skelsey
Project Type: Produced, Commercial Work
Client: Mr Crumb
Location: Moreton in Marsh, Gloucestershire, UK
Packaging Contents: Gourmet Stuffing
Packaging Substrate / Materials: Paper/card
WowMe! Design creates new look Mr Crumb stuffing packs ready for UK retailers.
WowMe! were briefed by Mr Crumb, the multi-award winning Irish food producer, to design the packaging for their gourmet stuffing range in readiness for it’s UK launch.
It was important that the packs not only reinforced the hand-produced gourmet nature of the product but also freshness of the ingredients. With a range of 5 recipes including Sage & Onion, Garlic & Herb and Lemon & Thyme with Gluten Free and Organic options, each pack features beautifully crafted ingredient imagery.
Jason Coyle, Mr Crumb Director commented “Here at Mr Crumb we are very excited that we have our products in UK supermarkets. WowMe! Design have delivered a strong look for our packs. Everything about the design helps to re-enforce the core values here at Mr Crumb, for us it’s all about ensuring that ingredients used are the freshest; with traditional recipes and prepare in small batches. WowMe! have helped us by creating packs that show the gourmet quality and nature of our products.”
Mr Crumb is available now in both Sainsbury’s and ASDA.