Creative Agency: The 6th
Creative directors: Emanuele Basso, Elena Carella
Graphic designer: Emanuele Basso, Antonella Manenti
Illustrator: Antonella Manenti
Project Type: Produced, Commercial Work
Client: Punton di leone
Location: Milan, Italy
Packaging Contents: Extra virgin olive oil
Punton di leone is a tuscan farm in Scansano (Grosseto).
The total respect of nature (plants and animals living inside Punton property) is the key of a production of a very high quality extra virgin olive oil, who gained the endorsement of the official consortium of Tuscany.
The production has a set of four labels, all the animals represented in the labels (turtledove, porcupine, hoopoe, deer), are typical of the area of Scansano.
The lion in the logo comes directly from its name, "Punton di leone" means "peak of the lion".
The illustrations are all originals for this project, and reinvent the style of the Italian futurism.