• Stella Home (Student Project)

    Designer: Erene Semanderes
    Project Type: Student Project
    School: Pratt Institute
    Course: Packaging Design
    Location: Brooklyn, New York
    Packaging Contents: Cleaning Products
    Packaging Materials: Plastic, Aluminium, Paper

    STELLA brand was an assigned project from my packaging design class at Pratt. The task was to choose a product market, take the "STELLA" name and create a unique brand identity that would ultimately maximize shelf impact. I chose eco and animal friendly cleaning supplies and ultimately branded it as "STELLA HOME".

    What's Unique?
    I took inspiration from the Memphis Design movement and added a minimal clean twist. I approached it in a way that I knew I would be attracted to if it were sitting on a shelf with 100 other items.

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