Whitrow Wines

Designer: Esteban Tolosa
Project Type: Concept
Location: Australia
Packaging Contents: Wine
Packaging Materials: Paper

This particular project had as its main characteristic, the use of art, to tell a story.

In this case, I made the sculpture of a woman, who is becoming a grapevine or grape plant. To make this sculpture, I had to use several tools. Mainly, use 3Ds Max, for modeling and vRay for the final render of the sculpture, with vines and leaves. The final process, with atmospheric effect, wind and degradation, was done with Photoshop.

For this project, two models were made, one in daytime environment, for wines with white paper label and one with night atmosphere, for black background labels.

The production of this wine is handmade and artistic, and that is why the importance of using art, and stories.

What’s Unique?
This design has aspects of luxury, with the use of stamping in gold foil, embossing, matte paper with linear texture and at the same time, simplicity, with the use of a single protagonist element that is represented by the sculpture.