• Zuccardi Concreto Malbec



    Creative Agency: ZARATE-INSA Brand & Packaging Design
    Designer: Guillermo Zárate, Matías Insa
    Photographer: Martín Orozco
    Project Type: Produced, Commercial Work
    Client: Zuccardi Valle de Uco
    Location: Mendoza, Argentina
    Packaging Contents: Wine
    Packaging Materials: Paper, glass

    Packaging design for icon product of Zuccardi Winery, in Uco Valley, Mendoza.

    Lettering and typographic composition has been created on concrete texture as a stamp. The winery itself and its amphoras inspired this unique texture.

    It directly communicates the essence of the product, its origin, its nature and the wine-making process.

    The printing techniques used were embossing to highlight the print texture, and debossing and transparent hot foil stamping to emphasize the typographic composition.

    Single, innovative and concrete design.












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