100 Plus New Year Packaging (Concept)

Creative Agency: MullenLowe Vietnam
Project Type: Concept
Location: Vietnam
Packaging Contents: Isotonic Drink
Packaging Substrate / Materials: Aluminium
Printing Process: Foil printing

The project is to create a premium and unique design for 100 Plus. Inspired by the traditional hanging ornaments and the festive golden color of Tết, the can itself is transformed into the best wishes of the new year, Fu-Lu-Shou (Happiness-Wealth-Luck)

In order to distinguish 100 Plus with the brandmark red and yellow of Cocacola, the can is turned into gold aluminium material, premium, unique and eye catching on display.

The key visual represent the message, that with the opening of each 100 Plus Can, a prosperous and happy new year will come.