• Almay Cosmetics (Student Project)

    Designer: Brittany Scannicchio
    Project Type: Student Project
    School: Chicago Portfolio School
    Course: Design
    Tutor: Katie Sprenkle
    Location: Chicago, USA
    Packaging Contents: Makeup
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    Almay Cosmetics is a hypoallergenic makeup brand dedicated to providing customers cosmetics with safe and natural ingredients. The goal of this redesign was to showcase Almay’s use of gentle and non-irritating ingredients that work for all complexions. Dynamic geo-patterns were used to represent the unique attributes of each woman’s skin as well as the color-coded shade system to position Almay as an all-inclusive brand.

    What's Unique?
    The color-coded packaging makes it simpler for consumers to select their particular shade, no matter the product.

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