• Dorset Chocolate Company (Concept)



    Design Agency Salad Creative
    Designer: Perry Rowe
    Project Type: Concept
    Location: Bournemouth
    Packaging Contents: Confectionery/Chocolate

    Based in Dorset, The Dorset Chocolate Company are dedicated to making delicious handmade chocolate. To reach to a wider audience, I was asked to reinvent their identity. Whilst Dorset is commonly known for its historical context, I wanted to avoid the heritage cliché. Looking into the famous landscapes, my inspiration was drawn to the underlying rock formation that create these magnificent sceneries. Watercolour was used to add artistic value to the brand and attract the right target audience.












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