Designer: Katona Barbara
Project Type: Student Project
School: Eszterházy Károly University
Course: Graphic design
Tutor: Dr. Süli-Zakar Szabolcs
Location: Eger, Hungary
Packaging Contents: Traditional Hungarian food
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
The word „Hungericum” is composed of two words: “Hunger” (referring that it contains food) & “Hungaricum” (as a traditional Hungarian value)
The first feature was that I wanted to acquaint traditional Hungarian brands with foreign people. The Hungarian foods can be real specialties to the foreigners: they can experience a whole new world of flavors. There’s a dozen of web pages where you can get packages from other countires, but for a certain amount of money. In Hungary it’s not a popular matter, so my mind came to that it would be a good idea to make a new brand. Next to the Hungarian there is also an English product information, so it’s exportable. The whole identity amalgamates the typical Hungarian motives and colors with a modern execution.
The package itself looks like a present. You don’t have to buy the products one by one, if you want to gift your relatives or friends some Hungarian snacks. The packing offers you the Hungaricums on a „platter”, forming an aesthetic appearance. All of the products are wrapped individually. A tiny sticker indicates what it contains. I attached a booklet to the package, where you can find the product infromations: so the foreigners can orintate about the products itself, too.