Designer: Nenad Popadic
Project Type: Concept
Location: Belgrade, Serbia
Packaging Contents: High-end soy, coconut, and almond milk in various flavors.
Packaging Substrate / Materials: Pet, Plastic
Printing Process: Digital Printing
I aim to create a premium brand distinguished from typical dairy products by its emphasison health, wholeness, and timelessness. I envisioned a packaging concept for a Serbian company, Imlek, which will enrich the range of products with high-end soy, coconut, and almond milk in various flavors.
The design incorporates natural elements such as the leaves and raw ingredients of each type of milk to accentuate the high quality of the materials sourced in the manufacturing of the product. These elements further highlight the products organic natures and suggest that the products have a rich, sultry taste. The neutral color palette denotes a clean and healthy undertone. Unlike traditional milk, almond and soya milks provide delicious, healthier alternatives to lactose-based drinks. They don’t expire as quickly as traditional lactose options and offer the convenience of ready-to-consume, compact packaging. The packaging forces consumers to reimagine their concept of milk as a trendy, refreshing, smooth blend of coconuts, almonds, or soy.