Creative Agency: Juicy Square
Design: Ingrida KIrkliauskaitė and Paulius Budrikis
Illustrations: Ingrida Kirkliauskaitė
Photography Kernius Pauliukonis
Post production: Robertas Gaudiešius
Project Type: Produced, Commercial Work
Client: AS "Putnu fabrika Ķekava"
Location: Vilnius, Lithuania
Packaging Contents: Marinaded chicken
Packaging Substrate / Materials: Plastic, paper
Printing Process: Flexography, foil stamping
“Kekava" is a new name of poultry company which has ambitions to become one of the leaders of its business in the Baltics. It has very high quality standards in order to bring only the best and safe production to the market. That’s why when they decided to break into the market, they knew that they have to work with the trendsetters of food making in Lithuania. When they brought a new product which introduced them – healthy marinated chicken, they have asked Kitchen Myth Busters (VMG) for help with the recipes. Naturally, this product needed packaging that would lead them as well.
As this chicken and the marinade were made exceptionally from healthy ingredients – it’s obviously a premium product and the packaging communicates that as well. However, cartoon illustrations and vivid colours were used to distinguish it from other poultry products in the stores. The idea of differentiated design came after getting known every marinade recipe: Asian, French and Chinese. Packaging of each of them was slightly different and had tongue-in-cheek humour in it. Every cartoon chicken on different recipe packaging has a “crown” of the main ingredient of the marinade – mango, rosemary and orange.