Luna de Murviedro

Creative Agency: YG Design
Project Type: Produced, Commercial Work
Client: Bodegas Murviedro
Location: Mendoza, Argentina
Packaging Contents: Sparkling wine
Packaging Substrate / Materials: Sleever technology
Printing Process: Flexography, Foil stamping

We developed this premium sparkling wine jointly with Bodegas Murviedro—Schenk Group—making the most of sleever technology and international trends. This was a great project and we worked closely with the winery’s marketing team.

The Project
The objective of the Project was to extend the present line of Cavas (sparkling wine of traditional methods) to the line of sparkling wines (charmat method). A range of brut and demi sparklings was developed, to which the “Premium” was added, and that was expected to be starring in innovation and impact.

Label
A “sleever”(heat-shrink packaging sleeve that covers the whole bottle and allows printing all the surface) label was used, but keeping the design styles used in the normal version of the sparkling. The art is a texture formed by the moon, the sky and fauns –characters related to the night-, applied in gold stamping on a white opalescent background. The product is flashy on the shelves, but elegant and of high perceived value.

The brand “Luna de Murviedro” fits into a central half-moon.