• Mentor



    Creative Agency: Hi estudio
    Mentor: Pulque Gabriel Cuevas
    Project Type: Concept
    Location: Tepatitlán, Jalisco, Mexico
    Packaging Contents: Pulque (alcoholic beverage from fermented sap of the maguey plant)
    Packaging Substrate / Materials: Glass
    Printing Process: Screen printing

    We created the graphic identity for a drink of prehispanic origin, pulque.

    We began with the name mentor which alludes to the work of a master pulquero who shows his assistants and client how to accomplish "buen pulque".

    The project is located in a pulque tavern of SAN JOSE DE BAZARTE, Mexico.

    Pulque Mentor reminds us how the Aztecs revered this drink and reserved it for the highest social classes and for the most majestic occasions.



    What's Unique?
    Pulque Mentor reminds us how the Aztecs revered this drink and reserved it for the highest social classes and for the most majestic occasions.











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