Creative Agency: YG Design
Project Type: Produced, Commercial Work
Client: VSPT Wine Group
Location: Mendoza, Argentina
Packaging Contents: Sparkling wine
Packaging Substrate / Materials: Metallic, frozen-type paper
Printing Process: Flexography, Foil stamping
Our client presented us with the challenge of developing Misiones’ sparkling wine. We took on the great responsibility of adding value to this well-known brand—the best-selling brand in its segment in the local market. The product also needed an attractive packaging solution.
It was decided to take a strategic step by extending the line of products with a sparkling wine. The brief asked to keep the cross as a main element in the label but, at the same time, to achieve a product with its own identity. It should be elegant, alluring and with high added value details. Due to technical and manufacturing reasons, the bottle and label format should be standard, so the resolution possibilities were scarce.
The cross was used as the main element and brand holder. It was centered, as big as possible to cause good impact, with good application size of the brand logotype. The lettering was taken to the limit of legibility to achieve the greatest possible visibility of the brand in the label.
We played with the concept of “halo” around the cross, starting from the brand’s claim “the power of believing”. This dotted halo drawing the cross towards the sides of the label was applied with a double set of techniques, using gold stamping on the most, and some details in volumetric silk-screen printing in a brighter blue.
The substrate utilized is a metallic, frozen-type paper that gives a very interesting texture to the group.