• Pioneiro Moscatel de Setúbal



    Creative Agency: Wine & Shine
    Copywriter: Rita Monteiro
    Design: Paal Myhre
    Photographer: Jorge Figanier Castro
    Project Type: Produced, Commercial Work
    Client: Venâncio da Costa Lima
    Location: Setúbal, Portugal
    Packaging Contents: Moscatel de Setubal fortified Wine
    Packaging Substrate / Materials: glass, paper, Aluminium, cork
    Printing Process: Offset printing

    The story of this wine begun more than a century ago, with the pioneering dream of Venâncio da Costa Lima: to bring one of the world most aromatic grape varieties – the Moscatel, the flagship of the Setubal Peninsula- to every corner of Portugal. Pioneiro wine brand was created by the Wine & Shine team to pay homage to his vision.

    What's Unique?
    Pioneiro (meaning “pioneer” in Portuguese) Moscatel wine packaging was designed as an exclusive brand for Venâncio da Costa Lima, Sucrs, Lda. The vintage style label and gift box pay homage to the founder’s dream, dating back to 1914. But in a relaxed, casual way, typical of this wine producer mood.












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