Designer: Choi Hye Jung
Photographer: Kyu Yeon Kim
Project Type: Student Project
School: Hongik University
Course: Design Studio (4)
Tutor: Hyunkyoung Park
Location: Seoul, Korea
Packaging Contents: Plant food, Bark, Gravel, every product for plant
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital printing
PLANTAID is a plant first aid brand that pursues a healthy life with healthy plants. In these days, plants are friends who comforts and heals people. I wanted to work on packaging of supplement for plants from the thought that I would like to help when such a thankful friend is sick.
Brand naming,PLANTAID is a compound word of plant and first aid. PLANTAID has two meanings. One is cure for plants, and the other is cure by plants. We make plants healthy and plants make people healthy. I wanted to use the symbol and color that reminded me of first aid kit and medicine to deliver the brand.
Growth supplements, main products, have flower, foliage plants, succulent product line. Each package is designed with botanical arts of the product plant and sub colors, which makes easy to understand the product. Also, PLANTAID has pill type plant food, bark, gravel soil and everything needed for a healthy life with healthy plants.
Nowadays, Gardening, Plant market is getting bigger. However, at this moment, plant shop branding is hard to see in South Korea. Especially, plant food, which is also called supplement for plant, was hard area to think about design. Therefore, in future, PLANTAID can be a reference of plant lifestyle shop branding.