• Popitas Delight

    Creative Agency: Summa Coleman
    Creative Director: Josep Maria Mir
    Executive Creative Director: Pablo Amade
    Project Type: Produced, Commercial Work
    Client: Borges Branded Foods
    Location: Spain
    Packaging Contents: Popcorn
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    Popitas is a well-known popcorn brand with more than 20 years’ experience in the sector where it is the undisputed leader.

    Borges presented us with the challenge of helping the Popitas brand to evolve with the aim of gaining new consumers and reinforcing its leadership in the category.

    To do so, we developed a new strategy that aligns its essence with the brand’s new objectives, an architecture that reflects its desire to grow and innovate in the sector and a total redesign of the visual identity.

    In this new territory of more adult yet unabashed, enthusiastic and uninhibited fun, Popitas launches Popitas Delight, an extension that favours the more adult side of the brand, which is not just positioned as a healthy product, although it does incorporate health claims and benefits. It is a more sophisticated product, a snack between meals that is healthier than crisps, but much more fun than the other snacks in the healthy category.

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