Designer: Camille Chassagne & Léa Marque
Project Type: Student Project
Packaging Contents: Luxury honey
Packaging Substrate / Materials: Cardboard & bottle
Printing Process: Foil stamping
Honey is present in each religion, each country, it is universal since antiquity and it has many symbolic. There is the symbolic of the sun, described by this quote :
«Symbole solaire par excellence, comme quintessence végétale de la lumière exaltée dans les fleurs».
Honey has many reflects, it’s a precious essence, like a unique jewel or a gemstone. Honey becomes a product of an inestimable quality thanks to every species that compose the production chain (vegetable, animal and human) and mostly thanks to the achievement of the bees. So our concept is all about unique jewel, light, reflects etc.. Our brand philosophy is « Each country owns an inestimable honey, his own jewel »
About the name, we choose « quintessence ». Quintessence means « the essence of a thing in its purest and most concentrated form ». This name matches our concept perfectly. It’s also « In ancient and medieval philosophy, the fifth and highest essence after the four elements of earth, air, fire, and water, though to be the substance of the heavenly bodies and latent in all things.
Our packaging is an interlocking of the three parts of the key system to the production of honey and its balance. These three parts (so these two parts and the bottle) represent the vegetal, the animal and the human. Interlocking echoes to the structure of the honey bees' hive. These tree elements, parts cannot work independently to create honey. So as we just told you, the square is an important element. We make our packaging around the bottle to have like a window, to see the light through the jar of honey. First the customer, take the principal pack of his holster. Then he opens the packaging like a revisited jewelry box and discovered the honey bottle. We wanted a packaging with a touch of wonder. For the cap, it’s allude to the hive but in more abstract way.
The shape is unique and it's stand out from the conventional packaging of honey. Luxury brand of honey is atypical, however some honey are authentic luxury products.