Creative Agency: Albatrot Digital
Project Type: Produced, Commercial Work
Location: Mumbai, India
Packaging Contents: Sauces, dips, spreads
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing
Saucery is a Mumbai based company entering the highly populated market of sauces, dips and spreads. The challenge for the brand was to have stand-out packaging that will help shoppers identify the products even from the distance. The problem however, is that the jars are small and there's a lot to communicate on a very tiny surface area. They also wanted the product to be visible so that packaging design had to be as translucent as possible.
Trying to get maximum content out there in a limiting space and also showcasing the brand's unique proposition of "All natural" products form the get-go.