• Blue (Concept)

    Creative Agency: Fagerström | Studio
    Project Type: Concept
    Location: Madrid, Spain
    Packaging Contents: Perfume and fragrance
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital printing

    Perfume and fragrance line with 100% natural essential extracts. We searched for a name that was associated with natural elements like the sea or the sky, and that has a strong and meaningful concept.

    The graphic proposal seeks to emphasize an invisible aspect of the aroma: the spray left by the perfume when applied. The spot generated by the sprayer applied in the color that is most present in nature: blue.

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