• Coronel Zangão

    Creative Agency: Raphael Sathler
    Photographer: Raphael Sathler and Marcelo Batista
    Creative Director: Marcelo Batista
    Project Type: Produced, Commercial Work
    Client: COAPSUL
    Location: Belo Horizonte, Brasil
    Packaging Contents: Honey
    Packaging Substrate / Materials: Plastic
    Printing Process: Digital Printing

    COAPSUL, co-op located in Minas Gerais, Brazil, specializes in the sale of honey and propolis and has been growing, attracting new partners and new cooperatives working to offer a product of differentiated quality that reflects its production system: traditional, artisanal and familiar. Honey and propolis produced with total care and respect with the beehive, in a sustainable interaction that preserves the bees and the family economy. In this project the challenge was to transmit in the packages of honey and propolis the artisanal and familiar characteristics present in the cooperative, as well as in the nature and in the whole universe of the bee.

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