Lorusso · Heart Made Food

Creative Agency: Cabello x Mure
Project Type: Produced, Commercial Work
Client: Lorusso · Heart Made Food
Location: Spain
Packaging Contents: Jam, Spherification

Lorusso y Sáez S.L asked us for a branding, packaging and web development for its range of products. A company, half spanish and half italian, which is born with a clear concept when it comes to elaborate its products. The socratic concept ‘kalokagathia’: a thing can not be truly good if it’s not also beautiful, as beauty and goodness are always inseparably bound together.

Its dedication transforms into the elaboration of exquisite quality extra jams. It was very important that the brand and packaging transmit these high range values of the product, served also in spherificated format.