• O'phelia Craft Beer

    Creative Agency: VOLTA Brand Shaping Studio
    Creative Director: Pedro Vareta
    Project Manager: Lourenço Neves
    Designer & Illustrator: Rita Bastos
    Photography: Nuno Moreira
    Project Type: Produced, Commercial Work
    Client: Jameson Irish Whiskey
    Location: Portugal
    Packaging Contents: Craft Beer, Irish Whiskey
    Packaging Substrate / Materials: Glass, Wood
    Printing Process: Offset printing, Screen Printing, Laser etching

    O’phelia is the result of the surprising collaboration between Jameson and the irreverent craft beer Maldita.

    Jameson’s motto “Sine Metu” (No Fear) is all-present in the products and experiences they create, but also in the partnerships established with those who share their way of thinking.Their collaboration with Maldita is a perfect example: the creation of a craft beer aged in Irish whiskey barrels, produced by an independent spirit brewery that share’s Jameson’s mindset.

    VOLTA Studio also partnered in this project with Jameson, with the mission of creating O’phelia’s label, but first of all, of imagining (and telling) O’phelia’s story: this young and brave celtic woman, daughter of a Lusitanian warrior that was also a master-brewer, decided to surprise her father (who had left for another quest) with the perfect beer formula - the one Jameson and Maldita are revealing today. Her end was somber and full of anguish, as her father did not return from his quest and O’phelia died next to her treasured barrels, wrapped in hope and sadness, without ever giving her father a taste of the precious nectar.

    The beer label and box created by VOLTA are a mirror of O’phelia’s personality: strong on the outside but smooth and pure in the inside, her body reveals the scars of a arduous life. The black box that protects her recipe resembles a black chest, made of burnt wood that will turn into ashes, with carvings that show the wait and desperation of this young woman.

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