• SE General Blake



    Creative Agency: Frestonia
    Creative Director: Roberto Quiñones
    Project Type: Produced, Commercial Work
    Client: Grupo Valdecuevas
    Location: Madrid, Spain
    Packaging Contents: Olive Oil
    Packaging Substrate / Materials: Sleeve, Canister

    Inspired by the exploits of General Joaquín Blake, founder of the Spanish Army, this original packaging represents military clothing. It is a tribute to the battle of El Moclín , fought on the fields where olive trees grow now with this exclusive oil is produced . A Castilian wasteland where peace fills the air. A peace marred in 1808 by that battle, which was settled with the defeat of the Spanish Army. Right now, it is strange to imagine troops on these same lands.












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