• Simply Good



    Creative Agency: Serviceplan Design Hamburg
    Project Type: Produced, Commercial Work
    Client: Rewe International AG
    Location: Austria

    Development of the new brand ’Simply Good’ for REWE International.

    'Simply Good‘ is a fresh convenience food brand addressing the "New Foodies" in an enjoyable, modern and lively way. Supporting their pleasure in food & cooking – delivering a feeling of simplicity and the idea of 'freshly cooked for me‘.

    Simply good stands for ’Easy Cooking made in Austria’ - with a true to life, natural, transparent and self-confident understanding of modern food and its consumers.

    Together with our client we developed positioning, naming, logo and packaging design for this new brand that matches modern life with a culinary competence and naturalness you can rely on.












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