• Terra Verde

    Creative Agency: Estúdio Insólito
    Project Type: Produced, Commercial Work
    Client: Terra Verde
    Location: Rio de Janeiro, Brazil
    Packaging Contents: Raw honey
    Packaging Substrate / Materials: Glass, paper
    Printing Process: Offset

    Terra Verde is a conscious project that promotes social, fair and environmental economics as a benchmark. In partnership with small beekeepers of the region of Nova Friburgo in Brazil, they produce raw honey, without the use of pesticides and not heated. Their honey is sold only at local producers' fairs.

    As a project is in an early stage, we had to reconcile environmental concern with production costs. For that reason, we use a label of reforestation paper on recycled glass jars. We have also developed a tasting kit with 4 different types of honey, so that new consumers can taste their different flavors, aromas and textures.

    In addition to packaging, we have created the entire branding system.

    What's Unique?
    The project is unique because we had to achieve a visual differentiation compared to other producers with a very low cost of production and using pots already found in the market. The solution was the development and a contemporary, minimalist and striking language that stands out in the sustainable market.

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