• Bite into Nature

    Designer: Kirti Gupta
    Project Type: Produced, Commercial Work
    Client: Happy Roots
    Location: India
    Packaging Contents: Cookies
    Packaging Substrate / Materials: Brown Paper
    Printing Process: Digital Printing

    This project was done for a young company named Happy Roots. Happy Roots is a growing company based in Pune with a bold mission to combine rural development with food innovation. The brief given was simple - Attractive, biodegradable packaging that can represent what the company is about.

    Happy Roots produces delicious and healthy munchies. It aims on health conscious people, who wants to lead a fit life. Happy Roots being a start-up, there were a lot of limitations with respect to cost and materials, therefore, we have used brown-paper ziplock bags with a window for display, so that people can know what they are eating. As Happy Roots highly believes and follows a very transparent system for their processes.

    What's Unique?
    The packaging is unique because of it's display window along with the illustrations. The fun colors make it look pretty attractive. It's a feasible, fun and low-cost solution for cookies and crackers.

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