Creative Agency: J. Walter Thompson
Project Type: Produced, Commercial Work
Location: Lisboa, Portugal
Packaging Contents: Beer
Packaging Substrate / Materials: Wood
Sagres Bohemia is a gastronomic beer. Relaunched in 2016, its varieties: Original, Wheat and Pure Malt, make the perfect pairing with a good stew and a nice gather around the table.
These are also the most crafty beer of all the industrials, something that we used largely on all of the visuals throughout the relaunch campaign. In December, portuguese cuisine became more “famous” when 21 Michelin Stars were attributed to 21 restaurants and to their Chefs, increasing to 26 the national restaurants with such a prestigious Prize. So we took the opportunity to speak to these chefs about our beer, telling them how it was created and thought to go along with good food and congratulate them for the prize won by offering an exclusive gift. We delivered a special six pack, wooden handcrafted, which not only carries beer bottles but, when we dismantled it, is also a set of kitchen utensils, always ready to prepare and serve food.
Bohemia - gather around the table.
A special six pack, wooden handcrafted, which not only carries beer bottles but, when we dismantled it, is also a set of kitchen utensils, always ready to prepare and serve food.