Creative Director: Paal Myhre
Designer: Pedro Mota
Project Type: Produced, Commercial Work
Location: Porto, Portugal
Packaging Contents: Beer
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping, Screen printing, embossing
This beer label was developed to promote a company specialized in label printing, therefore it was possible to us to use any kind of paper, varnish, embossing, and stamping.For this handcrafted (traditional) beer we were looking for a vintage look similar to the midcentury beer labels with bright colors and textures. This way we created an object that you'll want touch as much as drink it.
I think being a wraparound label, gives it an interesting and maybe more traditional handmade a look.