• Grigoriou Kids

    Creative Agency: Partners Y&R
    Creative Director: Alexandros Alexandrou
    Art Director: Andreas Pitsillides
    Copy Writer: Alexandra Paspalidou
    Graphic Designer: Anna Miltiadou
    Account Executive: Maria Koni
    Media Manager: Stella Minnoshi
    Project Type: Produced, Commercial Work
    Client: Grigoriou B.E. Ltd.
    Location: Cyprus
    Packaging Contents: Cold cuts
    Packaging Substrate / Materials: Plastic, Paper
    Printing Process: Offset

    Grigoriou Kids is a series of meat delicacies specially made for children, naturally fresh, with high nutritional value and low in fat.

    The series was firstly introduced with Disney characters but when those rights expired, we were left with only one question “How do we make something as exciting and fun for the kids without their beloved Disney characters?"

    So we thought… its our turn to play, and oh boy did we play!

    We created new characters to dress the packages which will not only attract our younger audience but older ones as well!

    What's Unique?
    Its unique in the way of showing the product, through the mouth of our characters. They also have perforated arms in the back of the package, opening them makes our character really pop to life, and allows children to play with them.

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