• Jolly Good Nutcracker

    Creative Agency: Emedia
    Creative Director: Katie Lively
    Project Type: Self Promotion
    Location: Sydney / Australia
    Packaging Contents: Chocolate

    The Emedia Creative team love food and love packaging. After another year of creating for clients, we decided to have a little bit of fun for ourselves and develop a series of limited edition chocolate packs.

    The combination game was something we all played as kids, where someone draws a head and folds the paper over, the next person draws a body with arms, and the last person finishes off the legs and feet. As we often spend a lot of time on computers, this was a perfect way for the team (even the non-designers) to get a little creative. We combined our personal, hand-drawn efforts in true team fashion.

    Celebrating another ‘cracker’ of a year, the Nutcracker sparked inspiration for the final four limited edition characters. The end result is a series of luxe gold and black foiled chocolate packs that perfectly represent Emedia Creative.

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