Creative Agency: Pereira & O'Dell
Project Type: Produced, Commercial Work
Client: Proctor & Gamble
Location: United States
Packaging Contents: Shampoo
Packaging Substrate / Materials: Silica
Printing Process: Inkjet
Showers account for nearly 17% of all household water usage and last, on average, about 10 minutes.
With record rainfall in February 2017, Californians should not revert to “water-wasting ways.” In part because of climate change, and in part because of greater demands on water. One wet year is NOT a drought buster. Proctor & Gamble is one of many businesses that have responded responsibly to the past drought emergency and will continue to create awareness on the importance of water conservation.