Prick Cosmetics (Student Project)

Creative Agency: Abby Leighton
Project Type: Student Project
School: PrattMWP
Course: Visual Communications
Tutor: Cindy Koren
Location: Utica, New York, United States
Packaging Contents: Makeup
Packaging Substrate / Materials: foundation, concealer, eyeshadow, eyeliner, mascara, lipstick
Printing Process: Digital

A concept for American southwest-themed makeup.

Prick Cosmetics is a free-spirited cosmetic company. Deeply inspired by the colors and lifestyle of the American southwest, Prick strives to unite nature and beauty. Our products remain bold & long-lasting, even on the hottest desert days. Target audience: women aged between 15-40; specifically towards those that want vibrant cosmetic products or cruelty-free and organic makeup. Each product is titled after a feature of the southwest. The product line includes cactus-themed eyeshadow, fairyduster lipstick, Sedona clay foundation & concealer, mesa mascara, and desert heat all-day eyeliner. The cactus eyeshadows have southwestern plant names: Cholla, Saguaro, Agave, Yucca, Boojum, and Prickly Pear.

What’s Unique?
The American southwest is a place unlike any other in the world, with a very unique color palette and landscape. Merging makeup and the southwestern desert, Prick was created to bring a brand new concept to cosmetics. Taking inspiration from the colors and ecosystem, Prick’s mission is to promote the lifestyle, beauty, and adventurous side of the southwest. Each product is crafted with this in mind.