• Soup with Croutons

    Designer: Zinaida Olado
    Project Type: Produced, Commercial Work
    Client: Mogilev Milk Factory
    Location: Belarus
    Packaging Contents: Pre-cooked food
    Packaging Substrate / Materials: Paper

    Pre-cooked food continues it’s growth. Bounissimo cheese soup with croutons is a new product on a market.

    The soup portions are quick and easy to prepare: just need to add hot water to the soup bowl and leave for 3 minutes, after that add croutons and the soup is ready. The products will be placed in the cooler shelves with other pre-cooked meals.

    The task was a modern and simple design with soup photo - to show the real product. The goal was to communicate a quick lunch, a pure taste, with a home made food expression. The target group is age 27-42 years, trendy and health conscious. There are three different flavors: bacon, mushroom, greens. There are three different colors for each flavors.

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