• Sportline



    Creative Agency: Iam branding agency
    Art director: Yura Ponomarev
    Designer: Daniil Shumakov
    3D Pavel Gubin http://truerender.ru/
    Managers Yulia Ponomareva, Ksenia Guseva
    Project Type: Produced, Commercial Work
    Client: Sportline Nutrition
    Location: Chelyabinsk, Russia
    Packaging Contents: Sports nutrition
    Packaging Substrate / Materials: Plastic, metallized
    Printing Process: Flexography

    TASK
    Develop a new packaging design with an expressive character, make the product more visible on the shelf and more attractive to the consumer.

    DECISION
    Sports nutrition labels are often printed on metallized film. We exposed the mirror surface, leaving half was not sealed. The lower part of the label is framed color camouflage: each product has its own palette. To highlight the professional line, we replaced the steel tape on golden.












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