Designer: Elise McIntyre
Project Type: Student Project
School: Chicago Portfolio School
Tutor: Billy Baumann
Location: Chicago, USA
Packaging Contents: Boozy Marshmallows
Packaging Substrate / Materials: Paper
Printing Process: Digital pringing
Toasted is a fictional brand of gourmet marshmallows. These marshmallows are geared toward those with a more “mature” palette with flavors like Maple Bourbon, Guinness and Fireball. The marshmallows can be purchased in boxes of individual flavors or in the s’mores kit that includes a variety of flavors. The hand lettered logo and whimsical illustrations bring adults back to their childhood, while the bright colors and sans serif fonts keeps the brand modern and sophisticated. The color palette was inspired by the various colors seen in a campfire flame from the bright red embers to the dark gray charcoal.
The most unique thing about this packaging is the hand drawn patterns on the boxes. They started out as sketches, were then brought into Illustrator, cleaned up and made into seamless patterns. Each pattern represents a different flavor and has unique descriptions, short sayings and doodles to correspond with that flavor.