• Toasted (Student Project)

    Designer: Elise McIntyre
    Project Type: Student Project
    School: Chicago Portfolio School
    Course: Packaging
    Tutor: Billy Baumann
    Location: Chicago, USA
    Packaging Contents: Boozy Marshmallows
    Packaging Substrate / Materials: Paper
    Printing Process: Digital pringing

    Toasted is a fictional brand of gourmet marshmallows. These marshmallows are geared toward those with a more “mature” palette with flavors like Maple Bourbon, Guinness and Fireball. The marshmallows can be purchased in boxes of individual flavors or in the s’mores kit that includes a variety of flavors. The hand lettered logo and whimsical illustrations bring adults back to their childhood, while the bright colors and sans serif fonts keeps the brand modern and sophisticated. The color palette was inspired by the various colors seen in a campfire flame from the bright red embers to the dark gray charcoal.

    What's Unique?
    The most unique thing about this packaging is the hand drawn patterns on the boxes. They started out as sketches, were then brought into Illustrator, cleaned up and made into seamless patterns. Each pattern represents a different flavor and has unique descriptions, short sayings and doodles to correspond with that flavor.

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