Creative Agency: Zooscope
Project Type: Concept
Location: Mumbai, India
Packaging Contents: Natural Soaps
Packaging Substrate / Materials: Paper
Printing Process: Letter-press
Zooscope was commissioned to create the Identity & packaging design for Aromayur, a new line of all-natural products by Hem Corporation; India's leading perfumed incense company.
The single stroke logo evokes wafting fragrance and resembles a seal to give the identity a luxe feel. The packaging illustrations use an underlying grid that adapts to different variants giving the company flexibility to launch fragrances. Custom artworks were made using scent ingredients to create a premium, natural and vibrant identity.
A global aesthetic was chosen to keep up with export demands. The retail box doubles up as a display unit, a cost effective means to build identity. Bold usage of colour gives the product a shelf presence to stand out in a saturated market. The subtle deboss adds to the tactile feel of the packaging making it a delight to interact with it.