Creative Agency: Ardesia Studio
Illustrator: Odon Airoldi
Project Type: Produced, Commercial Work
Client: Casa Virginia
Location: Bergamo, Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Paper (UPM Rataflac Fleur de Coton)
Printing Process: Flexography
Colors: Black for text and mix of Black and Pantone 877
Casa Virginia, hand drawn labels for handmade wines
Casa Virginia is a small villa surrounded by a wildlife reserve. The Lecchi family cultivates these vineyards producing a small amount of an exceptional wine. The whole estate, before planting of the vineyards, was abandoned to brambles and wild roses growing.
Innovation and modernity in wine-making does not blur the simplicity and tradition. The names of the wines recall the ancient legends of Bergamo, full of beasts and fantastic characters, able to pass today like yesterday the roots of this family.
All the illustrations are inspired by the ancient legends of Bergamo, hand draw were carried out in 1: 1 scale, directly on the paper used in printing, to get the right texture.
The color used for printing is a mix of black and silver, created to give the effect of graphite to the press (you know when the graphite creates a glossy coat on the paper?).
The result is a label that really seems drawn by hand, one by one, that comes out of your shelf for his craftsmanship.